OpenAI And JioHotstar Partner To Launch ChatGPT-Powered Content Discovery In India

Reliance-owned JioHotstar has teamed up with OpenAI to embed ChatGPT-driven conversational discovery into its streaming service. The new feature allows users to find content by typing or speaking in natural language, moving beyond traditional keyword searches and menu navigation.  

This innovation aims to tackle content discovery fatigue, a growing challenge as streaming libraries expand. Viewers can now describe moods, family situations, or personal preferences, and receive tailored suggestions instantly. The multilingual capability ensures accessibility across India’s diverse audience base, making the platform more inclusive and engaging.  

Industry experts highlight that this partnership positions JioHotstar at the forefront of AI-led entertainment, deepening user engagement and retention. By combining OpenAI’s advanced language models with JioHotstar’s vast content library, the collaboration sets a new benchmark for personalized streaming experiences in India.  

Key Highlights  

• OpenAI partners with JioHotstar for AI-powered discovery  
• ChatGPT integration enables voice and text-based search  
• Personalized recommendations based on context and preferences  
• Multilingual support for India’s diverse audience  
• Aims to reduce content discovery fatigue and boost engagement  

Sources: Variety, Fortune India, LiveMint