Pidilite Ventures Deepens Bet on Imagimake with ₹340 Million Investment to Power Global Growth

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Pidilite Ventures Pvt. Ltd., a subsidiary of Pidilite Industries, has invested up to ₹340 million in Imagimake Play Solutions’ Series B funding round. The move marks its second investment in the educational toy company, aiming to boost Imagimake’s manufacturing capacity, innovation pipeline, and international distribution expansion.

Pidilite Ventures Pvt. Ltd., the venture investment arm of Pidilite Industries Ltd., announced a fresh investment of up to ₹340 million in Imagimake Play Solutions Pvt. Ltd., an innovation-led educational toys and hobby products company. The Series B funding round, comprising both primary and secondary capital, strengthens Pidilite's commitment to fostering creativity, learning, and skill development through play.

This marks Pidilite Ventures’ second investment in Imagimake, following a ₹200 million Series A infusion in October 2023. With this transaction, Pidilite’s total shareholding in Imagimake will reach up to 26.15% on a fully diluted basis. The investment will be made through cash consideration by subscribing to Compulsorily Convertible Preference Shares and acquiring equity shares from existing shareholders.

Key Developments

The ₹340 million investment aims to accelerate Imagimake’s capacity expansion, strengthen research and development, and scale global distribution networks.
Imagimake, founded by Ravi Kumar and Disha Katharani, reported a turnover of ₹90.12 crore in FY2024–25.
The company’s portfolio includes over 120 SKUs, spanning educational puzzles, STEM-based kits, and creative play products.
Imagimake’s products are available in 4,000+ retail outlets across India and exported to over 30 countries, including the U.S.
Iconic products such as Mapology and Mission Chandrayaan have built the company’s reputation for blending entertainment with experiential learning.

Commenting on the investment, Sanket Parekh, Director at Pidilite Ventures, said the partnership underscores confidence in Imagimake’s innovation and growth capabilities. He emphasized Imagimake’s potential to emerge as a category-defining brand at the intersection of play and learning, both in India and overseas.

Co-founder Disha Katharani highlighted that the funding would help create new product lines and extend Imagimake’s reach to millions of children globally. Ravi Kumar, Co-founder, added that Pidilite’s continued support represents a major endorsement of the company’s strategy to innovate and expand internationally.

Through its venture arm, Pidilite reinforces its strategic focus on nurturing high-growth, innovation-driven businesses aligned with its core segments, paving the way for sustained value creation in adjacent categories.

Sources: Company release (Pidilite Industries Ltd.), BSE filing, and official press statement from Imagimake Play Solutions Pvt. Ltd.

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