At the India AI Impact Summit 2026, Union Minister Piyush Goyal unveiled the ‘Bharat GI’ brand, a national umbrella initiative to globalize India’s Geographical Indication (GI) products. Beginning with Indian GI Coffee, the brand invites the world to experience India’s heritage through aroma, flavour, and authenticity, strengthening cultural identity and global trade.
Union Minister of Commerce & Industry Piyush Goyal introduced the ‘Bharat GI’ brand at the India AI Impact Summit 2026 in New Delhi. Positioned as “A World Exclusive”, the initiative aims to give India’s GI products—ranging from coffee to handicrafts—premium global recognition.
The launch began with Indian GI Coffee, showcased at the summit’s Bharat GI Coffee Lounge, symbolizing India’s rich agricultural and cultural heritage. Goyal emphasized that GI products embody centuries of craftsmanship, community knowledge, and unique geographical identity, making them irreplaceable and globally distinctive.
The initiative is expected to boost exports, rural livelihoods, and India’s soft power, while inviting international audiences to experience India through its authentic tastes and traditions.
Major Takeaways
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‘Bharat GI’ brand launched at India AI Impact Summit 2026 in New Delhi
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Positioned as “A World Exclusive” to globalize India’s GI products
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First showcase: Indian GI Coffee at Bharat GI Coffee Lounge
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GI products represent centuries of skill, heritage, and geographical uniqueness
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Initiative aims to boost exports, rural livelihoods, and cultural diplomacy
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Piyush Goyal invited the world to experience Bharat through aroma and flavour
Conclusion
The launch of ‘Bharat GI’ marks a strategic step in India’s global branding journey. By highlighting authenticity and heritage, the initiative strengthens India’s cultural identity while opening new avenues for trade and tourism, ensuring GI products gain the premium recognition they deserve worldwide.
Sources: The Tribune, Asianet Newsable, Odisha Diary