Ray-Ban expanded its cultural footprint at Nomads 2026, the new Magnetic Fields festival in Rajasthan. Through two curated listening spaces-Ray-Ban Easy Picnic and Ray-Ban Puqaar—the brand blended music, fashion, and self-expression, reinforcing its long-standing connection with youth culture and immersive experiences.
Ray-Ban made a striking impact at Nomads 2026, held from February 13–15 at Abheygarh Khetri, Rajasthan. Continuing its collaboration with Magnetic Fields, the eyewear brand curated unique listening spaces designed to celebrate music and community.
The Ray-Ban Easy Picnic offered festival-goers a relaxed environment to enjoy music in a laid-back setting, while Ray-Ban Puqaar created a reflective space for deeper listening experiences late into the night. Complementing these, the Ray-Ban Hub showcased the brand’s latest eyewear collections, including Meta AI Glasses, and emphasized bold self-expression.
By merging fashion, technology, and culture, Ray-Ban’s presence at Nomads demonstrated how lifestyle brands can move beyond retail to create meaningful cultural dialogues. The initiative reflects a growing trend of experiential engagement, where brands connect with audiences through immersive platforms that celebrate creativity and individuality.
Key Highlights
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Ray-Ban partnered with Magnetic Fields for Nomads 2026
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Festival held at Abheygarh Khetri, Rajasthan, February 13–15
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Two curated listening spaces: Ray-Ban Easy Picnic and Ray-Ban Puqaar
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Ray-Ban Hub showcased eyewear collections and Meta AI Glasses
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Focus on music, culture, and self-expression through immersive experiences
Sources: ThePrint, PRNewswire, Retail4Growth, Ray-Ban Press Release