Visakhapatnam-based homemaker Laxmi Ronanki and her son Santosh Ronanki have launched TARA MINI, a direct-to-consumer fashion jewellery brand. Built on family values, the brand offers waterproof, skin-friendly, and affordable jewellery designed for everyday wear. The launch marks Laxmi’s personal milestone, turning her long-held ambition into a reality.
TARA MINI described as Minimal. Meaningful. Magnetic. is the latest entrant in India’s fashion jewellery market. Co-founded by Laxmi Ronanki, a homemaker who dedicated decades to her family, and her son Santosh Ronanki, the brand emphasizes quality-first craftsmanship and accessibility.
The jewellery line is designed to be waterproof, skin-friendly, and durable, catering to modern consumers who seek everyday wear pieces that balance style and comfort. The launch represents not just a business venture but also a deeply personal achievement for Laxmi, who had long aspired to create something of her own after years of prioritizing family responsibilities.
Industry observers note that TARA MINI’s direct-to-consumer model positions it well in India’s growing online fashion market, where affordability and authenticity are key drivers. The brand’s emphasis on family values and meaningful design differentiates it from competitors, appealing to consumers who value both aesthetics and emotional connection.
Key Highlights
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Launch: TARA MINI, a direct-to-consumer fashion jewellery brand.
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Founders: Mother-son duo Laxmi and Santosh Ronanki.
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Product Focus: Waterproof, skin-friendly, everyday wear jewellery.
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Brand Ethos: Built on family values, minimal yet meaningful designs.
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Market Positioning: Affordable, quality-first jewellery for modern consumers.
Sources: ANI, Lokmat Times, VMPL News