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SBI Cards Joins Hands with Apollo HealthCo to Launch Credit Card Focused on Health

Updated: May 15, 2025 12:56

Image Source: Card Insider
SBI Cards and Payment Services Ltd has joined hands with Apollo HealthCo to launch a co-branded credit card that simplifies healthcare payments and provides special privileges to consumers. The partnership is in line with Apollo HealthCo's overall strategy to spread its wings into insurance distribution and digital healthcare financing.
 
Health-Focused Credit Card:
  • The Health-First Credit Card will offer special rewards on medicines, diagnostics, doctor visits, and wellness services.
  • Paired with Apollo 24/7, the card will consolidate healthcare payments and reward members with special benefits within Apollo's network.
Insurance & Healthcare Growth:
  • Apollo HealthCo has received regulatory clearance to be a corporate agent, which allows it to distribute health, life, and general insurance products.
  • The organization plans to achieve ₹80-100 crore of gross underwritten premiums within the next twelve months.
Exclusive Customer Benefits:
  • Apollo HealthCo customers will get discounts on medications, complimentary health check-ups, and wellness rewards while using the Health-First Credit Card.
  • Apollo HealthCo has also introduced the Ultimate Health Challenge Program, where full refunds for preventive health check-ups will be given to individuals with positive test reports.
Market Impact & Future Outlook:
  • The alliance enhances SBI Cards' footprint in the healthcare financing space, leveraging India's expanding appetite for digital health solutions.
  • Apollo HealthCo is further strengthening its digital healthcare business, asserting its vision of delivering accessible and affordable care.
Insight:
The SBI Cards-Apollo HealthCo alliance is a major milestone in the convergence of financial services and healthcare, easing medical costs for consumers. With its unique privileges, insurance distribution, and online health financing, the alliance is poised to redefine India's healthcare payment ecosystem.
 
Sources:The Hindu Business Line,Telangana Today, Apollo Hospitals Official Announcement

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