Shriram AMC Backs Industry Infra: ₹5 Million Investment in MF Utilities to Boost Digital Ecosystem

Shriram Asset Management Company Ltd (Shriram AMC) has approved a ₹5 million investment in MF Utilities India Pvt Ltd (MFU), reinforcing its commitment to strengthening India’s mutual fund infrastructure. The decision, disclosed in a regulatory filing dated July 2, 2025, aligns with Shriram AMC’s broader strategy to enhance operational efficiency and investor convenience through digital platforms.

 

MF Utilities is a shared services platform jointly promoted by the Association of Mutual Funds in India (AMFI) and leading asset management companies. It offers a centralized transaction and service interface for investors, distributors, and AMCs, streamlining processes like KYC, SIP registration, and portfolio tracking.

 

Key Highlights:

 

Investment Size: ₹5 million equity infusion into MF Utilities India Pvt Ltd.

Strategic Purpose: Strengthen digital transaction infrastructure and improve investor servicing.

Industry Collaboration: MFU is backed by 40+ AMCs and regulated by SEBI.

Platform Benefits: Enables paperless onboarding, consolidated account statements, and real-time transaction tracking.

Shriram AMC’s Vision: Part of its digital-first roadmap to scale AUM and deepen retail participation.

 

This move comes amid Shriram AMC’s ongoing transformation, following its recent equity infusion from Sanlam Emerging Markets and a renewed focus on “quantamental” investing. The MFU investment is expected to enhance its backend capabilities and support its ambition to become a future-ready asset manager.

 

Sources: Economic Times Markets, Shriram AMC Filings, AMFI India