PETA India’s 2025 Vegan Fashion Awards spotlighted a new wave of cruelty-free couture, honoring sarees made from vegan silk and handbags crafted from cactus leather. With Bollywood stars and eco-conscious designers leading the charge, the awards signal a mainstream shift toward ethical fashion in India.
In a powerful celebration of style and sustainability, PETA India’s 2025 Vegan Fashion Awards have gone mainstream — and the winners are rewriting the rules of fashion. From sarees spun from vegan silk to handbags made of cactus leather, this year’s honorees reflect a growing demand for fashion that’s kind to animals and kinder to the planet.
The awards recognized a diverse mix of celebrities, designers, and innovators who are pushing boundaries in cruelty-free fashion. Riteish Deshmukh was named Best Vegan Style Icon, while Masaba Gupta’s Lovechild won Best Vegan Makeup Brand. Jacqueline Fernandez’s faux-fur ensemble in Raid 2 took home Best Vegan Fashion Moment, and Dolly Jain was honored for her work with vegan silk sarees.
One of the biggest breakthroughs came from CSIR-NIIST, which earned Vegan Fashion Changemaker of the Year for developing plant-based leather alternatives from pineapple leaves, banana stems, and rice straw — a major step toward scalable, sustainable materials.
The awards also highlighted Uppercase, backed by cricketer Jasprit Bumrah, for its stylish and functional cactus leather bags. These innovations are not just niche — they’re becoming mainstream, with growing consumer interest and retail adoption across India.
Major Takeaways & Notable Highlights:
Vegan Silk Sarees: Designers like Dolly Jain are pioneering cruelty-free sarees that mimic traditional silk without harming silkworms.
Cactus Leather Accessories: Brands like Uppercase are crafting durable, stylish handbags from cactus — a water-efficient, biodegradable alternative to animal leather.
Celebrity Endorsements: Bollywood stars including Riteish Deshmukh and Jacqueline Fernandez are championing vegan fashion on and off screen.
Scientific Innovation: CSIR-NIIST’s plant-based leather tech marks a turning point in sustainable material science.
Mainstream Momentum: The awards reflect a broader cultural shift toward ethical fashion, with increased visibility and consumer demand.
PETA India’s 2025 awards prove that fashion doesn’t have to cost the Earth — or animal lives. With innovation, style, and compassion stitched into every thread, vegan fashion is no longer fringe. It’s the future.
Sources: News18, Indian Express, PETA India Blog