Sipping Success: How Innovation and Personalisation Are Stirring Up India’s Beverage Boom

India's beverage market is in an evolutionary phase with innovation and customization driving the forces, according to recent reports. As the industry has been opened to 100% foreign direct investment, global players like Monin are expanding their presence by offering over 200 flavors based on Indian tastes, like local flavors like Raw Mango and Spiced Jamun. Companies are investing heavily in R&D to produce health-conscious, sugar-free, and premium products that resonate with shifting consumer attitudes. The sector is also concentrating on sustainable sourcing and creative packaging to deliver environmental goals. With growing demand for craft, functional, and regional beverages, brands are leveraging technology and local expertise to produce unique offerings. This dynamic geography holds the promise of a dynamic future where tradition intersects with innovation, serving a diverse and health-oriented consumer base throughout India. Source: BW Hotelier