Image Source: Chennai Properties
Realty major Puravankara Ltd has announced that one of its group companies has entered into a Letter of Intent (LoI) for a proposed residential apartment complex project in Bengaluru for ₹2.72 billion. The project is expected to further strengthen the company's position in the country's most booming housing market.
Although project details are need-to-know, the project is likely to be in Puravankara's bridge-to-luxury or premium segment as part of its latest strategy to tap aspirational housing demand in cities.
Why It Matters:
Bengaluru continues to be one of the best-performing real estate markets, with low inventory and strong absorption
The ₹2.72 billion transaction reflects solid demand for branded homes in top metro corridors
Puravankara's latest new launches in its Provident Housing brand have seen healthy traction, especially at IVC Road and North Bengaluru locations
This is based on Puravankara's overall strategy of expansion through new launches, land acquisitions, and brand extension in mid-income and luxury spaces.
Sources: Economic Times, MarketScreener, Moneycontrol
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