SRK and Allu Arjun Unite for Thums Up’s “Dum Hai Toh Dikha” Campaign

Bollywood icon Shah Rukh Khan and South superstar Allu Arjun have teamed up for Thums Up’s latest campaign, “Dum Hai Toh Dikha.” The ad celebrates resilience and determination, aligning with the brand’s bold image. Both actors, known for their intense personas, bring pan-Indian appeal to this high-energy collaboration. Fans eagerly await the campaign’s full release, expected to roll out with 360° experiences soon.

Source: Financial Express