Beyond the Tap: How Eureka Forbes Is Outboxing Younger Brands with Smart Moves

Legacy meets innovation as Eureka Forbes pivots to future-ready categories  
Eureka Forbes is rewriting its growth playbook to stay competitive in a market increasingly dominated by younger, agile brands. Known for pioneering water purification in India, the company is now betting big on *robotic vacuum cleaners, **premium air purifiers, and **connected home devices* to drive its next phase of expansion.

According to CFO Gaurav Khandelwal, robotics has evolved from a niche to a core growth driver, supported by early investments in product innovation and supply chain planning. The company has posted *eight consecutive quarters of double-digit growth*, with Q2 FY26 revenue touching ₹772 crore and profit rising to ₹63 crore. As Indian households embrace automation and air quality solutions, Eureka Forbes is positioning itself as a smart appliance leader, not just a water purifier brand.

Major takeaways  

• Eureka Forbes shifts focus to robotics and premium air purifiers  
• Company reports eight straight quarters of double-digit growth  
• Q2 FY26 revenue at ₹772 crore; profit at ₹63 crore  
• Robotics now a key contributor to overall growth  
• Strategy aims to counter younger rivals in smart appliance space  

Sources: CNBC-TV18, MySmartPrice, Eureka Forbes Q2 FY26 Press Release