Suits, Stars, and Scale: How One Man Went from 9-to-5 to ₹1,000-Crore with Hrithik Roshan

Afsar Zaidi, once a salaried employee at Mahesh Bhupati’s Globosport, co-founded HRX with Bollywood star Hrithik Roshan, transforming it into India’s leading fitness brand worth ₹1,000 crore. As CEO, Zaidi’s strategic vision helped HRX challenge global giants like Nike and Puma, leveraging e-commerce platforms like Myntra to achieve a ₹350 crore turnover in its first year. Zaidi’s entrepreneurial roots trace back to Exceed Entertainment, his celebrity management firm representing stars like Priyanka Chopra and Saif Ali Khan. He later co-founded The House of Pataudi with Saif, showcasing his versatility across industries. Starting as a sports management professional, Zaidi’s grit and deal-making prowess-exemplified by swiftly signing Ajay Devgn-propelled his rise. Today, HRX stands as a testament to his partnership with Roshan, blending star power with business acumen. Sources: India.com, Financial Express, Instagram