Swiggy has expanded its budget-friendly food delivery app, Toing, to Delhi NCR, introducing a zero-fee model aimed at Gen Z and price-conscious consumers. Competing with Zepto Café and Rapido’s Ownly, Toing offers restaurant-matched prices, no packaging or platform fees, and free delivery on orders above ₹99.
Swiggy is betting big on affordability with the rollout of Toing in Delhi NCR, covering Delhi, Gurugram, Noida, Faridabad, and Ghaziabad. The app, launched six months ago, has already expanded to 11 cities and crossed one million downloads, signaling strong traction among young and budget-conscious users.
Key Highlights
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Toing eliminates packaging and platform fees, aligning menu prices directly with restaurants.
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Free delivery is offered on orders above ₹99, making popular items like biryanis, pizzas, and momos highly accessible.
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The app features well-known Delhi NCR restaurants including Punjabi Anghithi, Om Sweets & Snacks, Bikanervala, and La Pino’z.
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Target audience includes Gen Z, college students, and price-sensitive consumers, reinforcing Swiggy’s strategy to capture incremental demand.
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Competition intensifies as Toing positions itself against budget players like Zepto Café and Rapido’s Ownly.
Swiggy’s move reflects a broader industry shift from hyper-growth to disciplined monetisation, with affordability emerging as a key differentiator in India’s crowded food delivery market.
Sources: Fortune India, NDTV Profit, NewsBytes, The Hindu BusinessLine