The Berry That Bounced Back: How a 'Dead' Brand Hacked Its Way Into Cybersecurity

Image Source: Cyber Security Hub

As the rest of the world wrote BlackBerry off after its legendary phones and BBM into the annals of tech history, the Canadian outfit has staged one of the most dramatic turnarounds in the business in secret. QWERTY keyboards are so last century—BlackBerry is now a worldwide software and cybersecurity giant, with governments, automakers, and Fortune 500s relying on it.

Key Highlights:

No More Phones: BlackBerry ceased producing smartphones in 2016 and licensed its brand name, focusing only on enterprise software.
Cybersecurity Focus: The company's flagship platform, BlackBerry Cylance, uses AIpowered prediction and prevention of cyber attacks to protect over 500 million endpoints around the world.
Automotive Leadership: BlackBerry's QNX platform operates in 235+ million cars, driving infotainment, safety, and autonomous driving systems for the likes of BMW, Ford, and Audi.
Secure Communications: BlackBerry solutions lay the foundation for secure messaging and device management across government agencies, defense, and critical infrastructure.
Financial Resurgence: Following a bumpy transition, BlackBerry's software revenue is higher than its hardwaredays peak, with rising profits and new worldwide partnerships.

Prospects: BlackBerry's turnaround is a business turnaround masterclass. With cyberattacks on the rise and connected cars the new norm, BlackBerry's softwarefirst strategy is turning it into a quiet giant of the digital age.

Source: CNBC, BlackBerry Official Newsroom, TechCrunch, The Verge