The Ultimate Showdown: Netflix Taps WWE for a Knockout Blow

Netflix's exclusive WWE deal in India, starting April 1, aims to boost its subscriber base by tapping into WWE's massive fanbase. The partnership includes flagship shows like Raw, SmackDown, and NXT, along with premium events. This strategic move follows a $5 billion deal, marking Netflix's entry into India's sports entertainment market. While it may attract WWE fans, it could also limit casual viewership due to the shift from free or low-cost access on Sony to a paid Netflix subscription.

 

Sources: Sports Video, Times of India, Finshots