Trade on the Line: Vietnam’s Bold Moves Against Fakes as US Watches Closely

Image Source: Vietnam Decoded

Vietnam is intensifying its battle against imported counterfeits and trade fraud as it faces mounting pressure from the United States, which has threatened steep tariffs over concerns about illicit goods and transhipment abuses. The crackdown comes at a critical juncture, with high-stakes tariff talks set to determine the future of Vietnam’s export-driven economy.

Key Highlights:

Strict Customs Enforcement: Vietnamese authorities have ramped up inspections at ports and border checkpoints, targeting luxury goods, electronics, and consumer products from global brands such as Gucci, Samsung, Mattel, and Johnson & Johnson. Customs officials are verifying authenticity and scrutinizing certificates of origin to block counterfeit imports and prevent relabeling of goods to bypass US tariffs.
Focus on Transhipment Fraud: The US has accused some Vietnamese firms of facilitating the transhipment of Chinese goods labeled as “Made in Vietnam” to evade American tariffs. In response, Vietnam’s Ministry of Industry and Trade has ordered tighter controls on origin documentation and increased factory inspections to ensure compliance.
Domestic Piracy Under Watch: Alongside imported fakes, Vietnam is also addressing digital piracy and locally produced counterfeits. The Ministry of Culture has issued warnings to local companies using pirated software, following complaints from global tech firms.
Diplomatic Balancing Act: Vietnam is walking a diplomatic tightrope between its largest export market, the US, and its key trading partner, China. The government is eager to avoid tariffs of up to 46%, which could dent foreign investment and economic growth.
Global Partnerships: Vietnam is enhancing cooperation with international anti-counterfeiting networks and has signed agreements to boost market surveillance and protect legitimate businesses.