Transparency You Can Taste: Two Brothers' QR Revolution in Organic Food

Two Brothers Organic Farms (TBOF) launched an innovative Farm-to-Fork Traceability Technology that redefines standards of transparency in the food industry. Blockchain-backed traceability will allow consumers to trace their food's journey from farm to table through QR codes on the products. With this initiative, which is currently covering 29 products, the company aims to revolutionize food sourcing transparency and build consumer trust. TBOF plans to extend this into all its products, holding itself accountable on this aspect. This move follows the Rs. 58.2 crore Series-A round of funding TBOF has recently completed, which will propel significant growth within the organic food sector.

 

Source: Campaign India