Cricket superstar Virat Kohli has been announced as a strategic investor in the World Bowling League (WBL), marking a significant step in the league’s mission to modernize and globalize the sport of bowling. Kohli’s involvement brings star power and business acumen to the WBL, which aims to transform bowling into a mainstream spectator sport.
1. Kohli's Vision for the Growth of Bowling
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Kohli, being competitive by nature, realizes that bowling is an undervalued business prospect.
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He was bubbling with enthusiasm for the sport's unrealized potential, saying, "I began bowling when I was 11, twirling the ball by 12."
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His investment complements WBL's new-age gameplay, co-ed teams, and international events.
2. World Bowling League's Growth Plans
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The WBL recently welcomed MLB sensation Mookie Betts' Team OMG as its inaugural franchise.
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The league aims to redefine bowling with high-energy competitions at iconic global venues.
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More franchises are expected to be revealed soon, adding momentum to the league’s bold vision.
3. Industry Impact and Future Outlook
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Kohli’s global influence, particularly his massive social media following, is expected to amplify WBL’s reach.
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The league’s modernized approach aims to attract new audiences and investors.
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Analysts predict that Kohli’s involvement will accelerate bowling’s transformation into a mainstream sport.
Sources: India Post, Sportstar, MSN