Walmart Warns of Price Increases to Come Despite Tariff Pressure, Postpones Q2 Profit Forecast
Updated: May 15, 2025 18:10
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The world's biggest retailer, Walmart, has alerted customers to prepare for increased prices as rising tariffs continue to compress its already meager retail margins. In its most recent earnings call, CEO Doug McMillon reiterated that while it has sought to maintain prices low, the magnitude of tariffs-particularly on Chinese imports-makes it unavoidable for Walmart to pass on all cost hikes. Price increases on some items should start by the end of May and become apparent in June.
Key Highlights:
Tariff Impact: Continuing tariffs, such as a 30% duty on most Chinese products, have significantly increased Walmart's cost of operations. Despite recent tariff cuts, the company is experiencing ongoing cost pressures it can't entirely absorb.
Price Hikes Looming: Walmart intends to increase prices on some products beginning late May, marking a departure from its customary everyday low-price policy amid external cost pressures.
Robust Q1 Sales: Amidst challenges, Walmart's U.S. comparable sales increased 4.5%-topping analyst estimates-led predominantly by grocery and health categories. E-commerce sales jumped 22%, which is the first fully profitable quarter for its digital business.
Profit Guidance withheld: Due to uncertainty regarding tariffs and economic conditions, Walmart withheld second-quarter profit guidance, though it reaffirmed its full-year earnings estimate of $2.50 to $2.60 per share and 3-4% fiscal 2026 sales growth.
Consumer Sentiment & Economic Context: As consumer confidence in the U.S. falls and GDP weakens in Q1, Walmart's results offer a bellwether on consumer spending amidst inflation and trade tensions.
Market Reaction: Walmart's shares increased roughly 2% in pre-market trading as investors showed faith in its capacity to withstand the tariff-driven headwinds.
Walmart's blunt warning highlights the increasingly difficult task retailers have maintaining rising costs and consumer affordability in a dynamic trade environment.