Where Are Indians Jetting This Diwali? Gen Z and Millennials Lead a Festive Travel Revolution

Image Source : Moneycontrol

This Diwali, Indian travelers—especially Gen Z and millennials—are reshaping festive celebrations by embracing backpacking and short international getaways. Vietnam, Thailand, and Singapore top their travel lists, while domestic spiritual and heritage destinations attract families, signaling a shift towards experience-led, culturally rooted, and adventure-filled breaks during the festival of lights.

The festive season in India this year is witnessing a remarkable travel boom, driven predominantly by younger generations who are redefining the way Diwali is celebrated. According to reports by travel platforms such as Pickyourtrail and industry experts, nearly half of all leisure travel during this period involves festive getaways, with Gen Z and millennials at the forefront of this trend.

Festive Backpacking Captures Imagination

Young travelers are opting for backpacking adventures, blending exploration with cultural experiences. Southeast Asia has emerged as the hotspot of choice, with Vietnam snagging approximately 16% of traveler preferences. Its mix of natural beauty, historical sites, and Instagram-worthy experiences like the Golden Bridge at Ba Na Hills attracts adventure enthusiasts and culture seekers alike. Thailand and Singapore also continue to rank high among preferred destinations.

Domestic and Spiritual Travel on the Rise

Families and older generations lean towards domestic destinations such as Jaipur, Udaipur, Kerala, Rajasthan, and Varanasi, where festive traditions merge with sightseeing and spiritual journeys. Notably, spiritual tourism sees growth with bookings to pilgrim hotspots like Char Dham, Ayodhya, and Rameswaram. Curated themed tours related to epic tales like the Ramayan are gaining popularity, enriching cultural connections during the festival.

Key Travel Trends and Insights

Booking advance: Travelers are planning early to avoid fare surges, with ticket prices rising 28% for key metro routes.
Higher spends: Average spending has surged, reflecting a preference for “smart luxury” — quality, well-curated experiences blending comfort and adventure.
Cruise popularity: Cruises from Australia-New Zealand and domestic voyages offer fresh experiential options for millennials and Gen Z.
Tier-2 and -3 city participation: Travel aspirations from smaller cities grow, expanding the festive travel market beyond metros.
Travel motivation: Beyond traditional diya and sweets, travel acts as a means of quality family time, romantic escapes, and shared adventures.

Industry insiders call Diwali 2025 a “festival of journeys” underscoring travel’s deepening role in modern celebrations across demographic groups.

Important Points

Gen Z and millennials lead festive backpacking and short-haul international travel.

Vietnam, Thailand, Singapore stand out as top international picks.
Domestic travel to heritage and spiritual sites remains robust.
Bookings show strong early momentum and higher average spends.
Cruises and experience-led packages gain traction with younger travelers.
Emerging travel demand from tier-2 and tier-3 cities.

Shift from traditional Diwali celebrations towards immersive travel experiences.

Sources: Financial Express; Economic Times; News18; MakeMyTrip; Pickyourtrail; SOTC Travel.

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