Womancart Ltd has announced a strategic collaboration with Jeena Sikho Lifecare, a leading Ayurvedic wellness brand, to enhance its product offerings in the health and personal care segment. The partnership aims to integrate Jeena Sikho’s herbal supplements and wellness solutions into Womancart’s e-commerce platform, catering to the growing demand for natural and preventive healthcare.
Key Highlights:
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The alliance will feature Jeena Sikho’s top-selling products such as Vat Har Ras Vati (joint care), Carci-Nex (tumor wellness), Chander Vati (kidney detox), and Dhatu Pushti (vitality booster).
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Products will be available across Womancart’s digital channels, with targeted campaigns focusing on women’s health, immunity, and lifestyle wellness.
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The collaboration includes co-branded packaging, influencer-led promotions, and bundled wellness kits for seasonal and age-specific needs.
Strategic Context:
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Womancart aims to diversify beyond fashion and beauty into holistic wellness, leveraging Jeena Sikho’s Ayurvedic expertise and pan-India distribution.
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Jeena Sikho, with over 200 SKUs and presence in 120+ countries, brings credibility and scale to Womancart’s health vertical.
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The partnership aligns with India’s AYUSH mission and rising consumer preference for plant-based, chemical-free health solutions.
Market Outlook:
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Analysts expect the tie-up to boost Womancart’s average order value and customer retention, especially among urban women aged 25–45.
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The move positions Womancart as a lifestyle-first platform, integrating fashion, wellness, and personal care under one digital roof.
Sources: Retail ET, Business Standard, Indian Retailer, Jeena Sikho Corporate Filings, Womancart Press Release (July 2025)