Quick Commerce Giants Face Antitrust Scrutiny as Indian Distributors Allege Unfair Practices

The All India Consumer Products Distributors Federation (AICPDF) has filed an antitrust case against the quick-delivery arms of Zomato, Swiggy, and Zepto, alleging predatory pricing and deep discounting practices. The complaint, submitted to the Competition Commission of India (CCI), calls for an investigation into these companies' business models, which allegedly undercut local retailers. This development adds to the regulatory challenges faced by India's e-commerce sector, with Zomato and Swiggy already under CCI investigation for their food delivery businesses. The case highlights the growing tension between traditional retail and the rapidly expanding quick commerce market, projected to reach $35 billion by 2030.
Sources: Reuters, Economic Times, Moneycontrol