Rado's India Surge: Luxury Watch Market Booms as Economy Thrives

Rado, the Swiss luxury watchmaker, is experiencing unprecedented growth in India, with the country overtaking China as its largest market. CEO Adrian Bosshard reports double-digit growth in 2024, attributing success to India's robust economy and expanding middle class. The brand is capitalizing on the rising demand for luxury timepieces in Tier-II and Tier-III cities, as well as travel retail opportunities. With India's luxury market projected to reach $14 billion by 2032, Rado is strategically positioning itself for long-term success in this burgeoning market.

Source: Business Standard