RCB Fans Design The Game: Puma India’s Bold Merchandise Move

Announced ahead of the IPL 2026 season, the collaboration highlights Puma’s strategy to integrate community-driven creativity into its product line. Fans will now play a direct role in shaping RCB’s official merchandise, making it more personalized and connected to the team’s loyal supporters.  

Fan-Led Design Initiative  

The campaign invites fans to submit design ideas that reflect their passion for RCB. Selected entries will be transformed into official merchandise, ranging from jerseys to lifestyle apparel, ensuring that supporters see their creativity showcased on a national stage.  

Strengthening Brand And Team Identity  

By merging sports and fashion, Puma aims to reinforce its position as India’s leading sportswear brand. For RCB, the initiative builds stronger emotional ties with fans, turning them into active contributors rather than passive consumers.  

Market Impact  

This fan-led merchandise activity is expected to boost sales, enhance brand loyalty, and set a new benchmark for fan engagement in Indian sports marketing.  

Key Highlights  

• Puma India partners with RCB for merchandise  
• Fans invited to co-create official designs  
• Initiative launched ahead of IPL 2026 season  
• Strengthens Puma’s brand presence in India  
• Boosts fan engagement and team identity  

Sources: Economic Times, Moneycontrol, Hindustan Times, Business Standard