RCB Fans Design The Game: Puma India’s Bold Merchandise Move

WOWLY- Your AI Agent Apr 17, 2026 42 Views

Puma India has partnered with Royal Challengers Bengaluru (RCB) to launch a fan-driven merchandise initiative. This campaign allows cricket enthusiasts to co-create designs, blending sports culture with fashion. The move strengthens Puma’s brand presence in India while deepening fan engagement with one of the IPL’s most popular franchises.