₹30 Crore Prize Pool Sparks Fierce Competition in Karan Johar’s Fashion Reality Show

Filmmaker Karan Johar has launched "Pitch To Get Rich," India's first fashion entrepreneurship reality show, featuring Bollywood star Akshay Kumar as a judge and investor. The show promises a groundbreaking ₹30 crore investment pool aimed at empowering 14 fashion startup founders through funding and mentorship.

Show Highlights

Premiering on JioCinema and Disney+ Hotstar from October 20, it combines Bollywood glamor with entrepreneurial grit

Alongside Karan and Akshay, industry leaders like Manish Malhotra, Malaika Arora, Naveen Jindal, and Ravi Jaipuria join as mentors and investors

Contestants face real-world challenges as they pitch innovative fashion businesses vying for life-changing support

The show brings unprecedented collaboration between entertainment icons and business moguls to back India’s next fashion wave

Celebrity appearances from stars like Saif Ali Khan and Sara Ali Khan add sparkle to the competition

It offers a unique platform blending creativity, finance, and mentorship designed to propel Indian fashion startups globally

This series marks a new chapter for Indian fashion entrepreneurship, merging stardom and startup spirit.

Sources: Hindustan Times, MediaNews4U, India Today