Animation powerhouse Green Gold Animation has launched "Green Gold TV," a 24/7 free ad-supported streaming television (FAST) channel on Samsung TV Plus India. Broadcasting in Hindi, the subscription-free channel features top franchises like Mighty Raju and Super Bheem, delivering frictionless family entertainment directly to connected smart TV households.
HYDERABAD, India: Television manufacturing leader Samsung and domestic entertainment studio Green Gold Animation Private Limited have officially launched a dedicated 24/7 linear channel, "Green Gold TV," across India. The media partnership, finalized on Tuesday, June 2, 2026, integrates the new property directly into the Free Ad-Supported Streaming Television (FAST) lineup of the Samsung TV Plus India digital network. The deployment delivers a curated library of highly popular, indigenously developed animated franchises directly to consumer smart TVs without requiring subscription fees, hardware additions, or mandatory user account logins.
Linear Programming Structure and Content Lineup
The introduction of Green Gold TV on the platform represents a deliberate effort to blend the easy, casual surfing habits of traditional broadcast cable with the flexible delivery networks of modern streaming. Positioned strategically within the platform's dedicated Kids and Family programming vertical, the channel broadcasts continuously in Hindi to capture diverse cross-generational co-viewing audiences nationwide.
The network operators have instituted a structured programming schedule to maximize household viewer retention. The 24/7 linear feed relies on a strict distribution rhythm:
Weekday Programming: Regular Monday-through-Friday blocks are heavily led by episodic content packages, which comprise roughly 70% of the active broadcast lineup.
Weekend Programming: Saturday and Sunday time slots are exclusively reserved for major animated movie premieres, thematic holiday marathons, and long-form special features.
The standard content lineup draws on Green Gold's extensive portfolio of intellectual properties. Broadcast blocks feature prominent titles such as Mighty Raju, Super Bheem, Krishna Balram, Chorr Police, Krishna, and Luv Kushh, giving home viewers continuous access to familiar domestic animated characters.
The Rise of FAST Networks in Indian Households
The deployment comes at a time when the broader FAST ecosystem is experiencing sharp, accelerating momentum across urban and regional Indian consumer spaces. Historically, the domestic digital entertainment landscape remained highly polarized, forcing consumers to choose between premium, high-cost Subscription Video On Demand (SVOD) platforms or highly fragmented, ad-heavy social video feeds.
FAST architectures resolve this conflict by offering curated, television-style feeds on zero-cost tiers. This structural evolution is directly driven by the rapid expansion of affordable home broadband and connected TV installations throughout the subcontinent. By integrating with Samsung's embedded native platform, media producers can bypass the friction of downloading standalone apps, placing their content directly inside the default channel lineups of millions of smart displays.
Strategic Distribution and Ecosystem Capitalization
For Green Gold Animation, known globally as the creative studio behind the legendary Chhota Bheem media universe, moving into linear streaming marks a key shift in its long-term distribution plans. The partnership allows the Hyderabad-headquartered studio to unlock new revenue streams from its existing programming library through programmatic video advertising networks, while keeping its main on-demand and theatrical syndication deals intact.
At the same time, the inclusion of Green Gold TV expands the market value of Samsung TV Plus, which has scaled its international footprint past 100 million active users across 30 distinct consumer nations. By embedding highly sought-after, localized domestic content directly into its interface, the tech giant strengthens its competitive edge in India's crowded smart TV market. This strategy provides consumers with an immediate incentive to stay within the native system environment rather than switching over to third-party hardware additions.
Official Sources Section
Launch timelines, channel scheduling balances, structural program titles, and official corporate positions are drawn directly from formal press communiqués published by Green Gold Animation. Global platform active metrics, interface categorization layers, and regional distribution definitions are verified via structural product bulletins archived on the main Samsung India Newsroom.
Quote Section
"For a long time, television in India has been defined by access controlled at the platform level, while digital has offered choice but often in a fragmented way. What platforms like Samsung TV Plus are doing is resolving that tension by bringing back simplicity without compromising on scale. With Green Gold TV, we're becoming part of a viewing experience that is far more aligned with how families consume content today effortless, continuous, and shared."
Rajiv Chilaka, Founder and Chief Executive Officer of Green Gold Animation, during a joint media launch.
Why It Matters
The rapid growth of free, ad-supported linear channels carries immediate, practical implications for household entertainment budgets, advertising agencies, and digital content creators. For average consumers navigating rising living costs, the expansion of high-quality FAST options provides a wealth of safe, reliable children's programming without adding to monthly streaming bills. For the broader advertising industry, these dedicated channels offer a highly targeted, brand-safe environment to reach engaged family audiences on large living-room displays, opening up advanced programmatic marketing opportunities outside of traditional, rigid TV commercial slots.
Key Facts at a Glance
The Core Partnership: Green Gold Animation has officially launched its dedicated "Green Gold TV" channel as a permanent fixture on the Samsung TV Plus service.
Zero Cost Barriers: The newly integrated 24/7 linear channel operates entirely on a free, ad-supported model, requiring zero subscriptions, sign-ups, or extra hardware downloads.
Curated Content Pool: The channel's broadcast rotation features prominent local animated properties, including Mighty Raju, Super Bheem, Chorr Police, and Luv Kushh.
Scheduled Distribution: Weekday schedules prioritize episodic series (making up 70% of the block), while weekend windows are reserved for animated movie premieres.
Mass Audience Scale: The distribution agreement taps into a massive global streaming infrastructure, with Samsung TV Plus surpassing 100 million active users worldwide.
FAQ Section
What specific language serves as the primary broadcast medium for Green Gold TV in India?
The dedicated 24/7 FAST channel broadcasts its entire content library across India in Hindi, making it highly accessible for widespread family co-viewing.
Do consumers need to own a specific television model to view this new cartoon channel?
The linear channel is accessible by default to all households operating active internet-connected Samsung Smart TVs, alongside select compatible Galaxy mobile devices and monitors.
Who handles the core corporate advertising and platform development for the service?
The underlying business infrastructure, content placement optimization, and ad-delivery systems are managed jointly through the business development desks of Samsung TV Plus India.
Source: MediaBrief Entertainment Desk,Indian Television Dot Com,Green Gold Corporate Registry.
