Sirca Paints Secures Brand Future with Sirca Italy Extension Until 2041

In a strategic move to strengthen its premium coatings portfolio, Sirca Paints India Ltd has executed a revised agreement with Sirca S.p.A., Italy, extending their collaboration until 2041. This long-term extension secures brand usage, manufacturing rights, and technical know-how transfer for high-end wood coatings in India.

Major Takeaways:
Agreement Tenure: Extended until 2041, ensuring brand continuity and long-term strategic alignment.

Technology Transfer: Sirca Italy will share proprietary processes for acrylic, UV, and polyester-based wood coatings, enabling local production.

Operational Impact: Products previously imported from Italy will now be manufactured in India—reducing costs and enhancing supply chain resilience.

Royalty Clause: Sirca Paints India will pay 0.75% royalty on turnover under the new agreement.

Strategic Advantage: The move supports Make in India goals and positions Sirca as a leader in premium wood finishes.

This extension marks a significant milestone in Sirca Paints’ journey, reinforcing its commitment to quality, innovation, and global collaboration.

Sources: 1. Business Upturn – Sirca Agreement Extension 2. Sirca Annual Report