Streaming Just Got Smarter: Amazon Introduces Sponsored TV

Amazon Ads introduced Sponsored TV, its self-service advertisement solution, enabling brands of any size to execute streaming TV campaigns across Amazon's high-quality content, beginning with Amazon MX Player. By democratizing streaming TV advertising, the program makes it affordable and accessible for start-up and enterprise brands. Sponsored TV employs machine learning optimization algorithms to tap into Amazon's first-party data, delivering efficient reach and measurable outcomes. Brands can build campaigns with no minimum spend or upfront fees, leveraging current TV-quality assets or Amazon's creative capabilities.
Source: Exchange4Media, Medianews4u, BestMediaInfo