TCS Elevates Kritika Saxena As Head Of Marketing For India

Inside the announcement  
TCS announced the elevation of Kritika Saxena to Head of Marketing for India, marking a significant milestone in her five-year journey with the company. Previously Head of Corporate Communications, Saxena was instrumental in restructuring communications and launching TCS Studios, the in-house content unit. She will now spearhead marketing strategy across India, working closely with leadership to strengthen brand visibility and deepen engagement.  

Her career spans over 14 years in journalism at CNBC-TV18, where she anchored marquee shows such as India Business Hour. Saxena has emphasized the enduring power of storytelling in shaping marketing and communications, a skill she continues to leverage in her leadership role.  

Notable updates  
• Kritika Saxena appointed Head of Marketing for India at TCS  
• Will lead brand strategy and unify marketing across business segments  
• To oversee flagship #AcceleratingIndia campaign and TCS Experience Center in Mumbai  
• Transition reflects TCS’s focus on nurturing internal talent and leadership mobility  
• Saxena’s background in journalism strengthens her storytelling-driven marketing approach  

Major takeaway  
The elevation of Kritika Saxena underscores TCS’s commitment to fostering homegrown talent and leveraging storytelling as a powerful tool in brand building. Her leadership is expected to enhance TCS’s visibility and engagement in India’s dynamic technology and services market.  

Sources: Exchange4Media, SiliconIndia, BestMediaInfo