The Battle for Buzz: Coke's Half Time Gets a Full-On Roast from Pepsi

PepsiCo has kicked off the cola wars all over again with a cheeky new campaign that targets Coca-Cola's recent 'Half Time' initiative. Touted with a full-page print ad in The Times of India, Pepsi's 'Anytime is Pepsi Time' campaign paints the brand as an all-day refreshment brand. The ad repositions the paper as 'ANY Times of India', striking off 'Half' from 'Half Time' and substituting 'ANY'. A nod to the classic 1996 Pepsi campaign 'Nothing Official About It', the clever rejoinder has sparked social media conversation, with audiences taking sides on this new development in the storied rivalry between the two giant beverage companies.

 

Source: PTI (Press Trust of India)