The Plot Thickens: Netflix India Taps Aneesha Mukhopadhaya to Unravel Consumer Secrets

Netflix India has hired Aneesha Mukhopadhaya as its Consumer Insights Lead. Mukhopadhaya has spent more than 15 years working in research, analytics, and brand strategy and has earlier spearheaded Research and Insights at Amazon Prime Video. She has also worked with Unilever and Kantar, bringing brand growth through data-driven insights. Her area of expertise includes consumer behavior, digital analytics, and marketing strategy, and thus she is an asset to the team at Netflix India. The appointment is likely to help Netflix better understand Indian consumer preferences.

 

Source: Afaqs