Timeless Allure: Ethos Sets Gurugram Ticking with the Grand ‘City of Time’—Where Every Second Counts in Style

Ethos Watches has revolutionized luxury retail in India with the grand opening of 'City of Time' in Gurugram, a massive 22,000-square-foot horology destination. This visionary space is well beyond a conventional showroom, merging the realms of craftsmanship, curation, and culture to provide an oasis for watch aficionados.

City of Time boasts seven mono-brand boutiques, including India's first standalone boutiques for Ulysse Nardin and H. Moser & Cie., a milestone moment for high-end horology in the nation.

The complex also has specially designed spaces for high-end brands like Panerai, Breitling, and Bell & Ross, with Girard-Perregaux and Tudor boutiques opening in the near future.

Two multi-brand galleries feature more than 50 stand-alone watch brands, appealing to both veteran collectors and new ones.

A tailored bar and cigar lounge enhance the experience, providing visitors with a luxurious space to sip cocktails and savor top-tier cigars while surrounded by the world's best timepieces.

A Watchmaking Studio offers an interactive, learning environment where guests can see horologists in action, gaining greater appreciation for mechanical watchmaking.

The two galleries have been created to mirror the range of luxury watchmaking, one providing a clean, minimalist look while the other has a sporty, bold feel.

Pranav Saboo, the CEO of Ethos, calls City of Time "a bold and uncompromising vision" that is meant to establish India firmly on the international horological map.

City of Time is officially open in Gurugram, welcoming every watch enthusiast to a place where time, luxury, and lifestyle meet.

Source: The Hour Markers