Titan’s CaratLane Expands As Young Indians Embrace Low-Carat Jewellery

CaratLane, Titan Company’s jewellery brand, is witnessing strong growth as younger Indians increasingly opt for low-carat jewellery. The brand is set to expand its presence with over 40 new stores in India and international markets, capitalizing on changing consumer preferences and rising gold prices.  

Market Trends And Consumer Shift  

- Younger Indians are moving away from traditional 22-carat gold jewellery, favoring lightweight and lower-carat options for everyday wear  
- CaratLane introduced 9-carat jewellery around Valentine’s Day, catering to budget-conscious buyers amid soaring gold prices  
- The brand’s average bill value has increased by 10 percent, driven by new product launches and evolving consumer preferences  

Expansion Plans And Revenue Growth  

- CaratLane plans to open more than 40 new outlets, primarily in smaller cities, to strengthen its domestic footprint  
- The company is also expanding internationally, with a second U.S. store in Dallas set to open by Deepavali and two Dubai outlets within eight months  
- As of March 2025, CaratLane had 322 stores, making it the second-largest jewellery brand by store count within the Tata Group  
- The brand contributed approximately 6 percent to Titan’s overall revenue in the last financial year  

Financial Performance And Future Outlook  

- CaratLane’s revenue surged 24 percent in FY25, reaching ₹35.83 billion, with earnings before interest and taxes at ₹2.96 billion  
- Profitability is expected to improve further in FY26, driven by strategic expansion and strong consumer demand  
- The company aims to surpass last year’s growth, reinforcing its position as a leading player in India’s jewellery market  

Industry Perspective  

CaratLane’s expansion reflects the broader trend of younger consumers prioritizing affordability and design over traditional investment-driven jewellery purchases. With a growing store network and international presence, the brand is well-positioned to capitalize on evolving market dynamics.  

Sources: Moneycontrol, Economic Times, MSN.