UK's Punjab Push: 'Visa Fraud Ton Bacho' Campaign Unveiled to Save Dreams from Scams

The UK government unveiled the 'Visa Fraud Ton Bacho' campaign in Punjab to safeguard Indian citizens against visa fraud and illegal migration threats. Launched on 27 February 2025, at Lovely Professional University in Jalandhar, the campaign features a separate WhatsApp support line in English and Punjabi. The campaign will generate awareness regarding universal visa scam modus operandi and offer suggestions on legal methods of reaching the UK. The British authorities noted the need to protect ambitious Punjabis from exploitation while presenting the enhanced avenues for Indians to travel, study, and work in the UK. Outreach is to be arranged in key cities of Punjab so that people may be made aware of possible visa application scams.
Source: Times of India