What Did India Order Most This Valentine’s Day? Instamart Reveals A Sweet Winner

Valentine’s Day 2026 highlighted India’s growing love for gifting, with Instamart reporting chocolates as the undisputed winner. According to the company’s data, chocolates were ordered at an astonishing rate of 1,042 per minute, making them the most popular item across the country.  

Heart-shaped and themed chocolates saw a 500% spike in demand, while teddy bear orders surged by 568%. Interestingly, nearly half of all carts were placed as “Orders for Others,” showing how couples and friends used Instamart to send gifts directly to loved ones.  

Premium gifting also witnessed a sharp rise, with high-value carts crossing Rs 25,000 in cities like Kolkata. Roses, beauty products, and curated gift hampers added to the festive spirit, reflecting how Valentine’s Day has evolved into a multi-category shopping event.  

Key highlights from the announcement include  

• Chocolates led demand with 1,042 orders per minute  
• Heart-shaped chocolates surged 500% in popularity  
• Teddy bear orders rose 568% compared to last year  
• Nearly half of all carts were “Orders for Others”  
• Premium carts crossed Rs 25,000, especially in metro cities  
• Roses, beauty products, and gift hampers also saw strong demand  

Analysts note that the data reflects India’s changing consumer behavior, where convenience-driven platforms like Instamart are becoming central to festival and occasion-based shopping. Valentine’s Day has now become a blend of tradition and modern gifting, with chocolates continuing to symbolize love across generations.  

Sources: NDTV Food, Curly Tales, The Economic Times