Wired for Success: How Finolex Uses AI to Amp Up Consumer Engagement

Amit Mathur, President of Sales & Marketing, Finolex Cables, launched how the company is using AI-based analytics to revolutionize customer interaction. Through this analysis of massive customer data, Finolex tailors marketing activities and makes its products compatible with evolving customer needs.

Mathur highlighted how AI enables Finolex to forecast customer behavior, offer customized product recommendations, and reach out more effectively through targeted advertising. For instance, the company's smartphone app and digital platforms collect information from over two lakh retailers, facilitating hyper-localized communication. AI applications also aid in making their "No Stress, Finolex" campaign sharper by finding out audience affinity and improving engagement on digital as well as traditional media.

With these technologies, Finolex is not just enhancing customer satisfaction but also expanding its footprint in the smart home automation segment with products like AI-based switches and locks.

Source: Adgully, BW Marketing World