Shubhika Jain graduated from Lady Shri Ram College, returned to her family's Raipur farm, and built RAS Luxury Skincare alongside her mother Sangeeta and sister Suramya. India's first farm-to-face skincare brand grew from ₹14 crore in FY23 to ₹33 crore in FY24, raised $8.5 million across three rounds, and landed on Forbes Asia 30 Under 30.
Most skincare brands are built in boardrooms. The ingredients are sourced from suppliers. The formulations are contracted out. The "natural" label is a marketing decision, not a farming one.
Shubhika Jain had grown up watching her mother pick flowers from their garden in Raipur, blend them with herbs and saffron and rose water, and make skincare from scratch in their kitchen. She had lived the real version of what the beauty industry was only pretending to offer.
So she built the brand the real version deserved.
The Origin — A Family Farm, a Delhi Degree, and a Market Full of Lies
• After graduating in economics from Lady Shri Ram, Delhi University, in 2015, Shubhika joined her family's agriculture business where they had an essential oils manufacturing facility. During this time, she noticed a growing influx of synthetic products being marketed as natural, but often lacking transparency and true efficacy. This widespread misrepresentation in the beauty industry ignited a deep desire to change the narrative around Indian luxury skincare.
• RAS, pronounced "ruh-us" and meaning essence in Sanskrit, represents a refreshing departure from beauty brands designed in corporate boardrooms. Instead, it grows quite literally from the family's deep-rooted knowledge of botanicals and their own farmland in Chhattisgarh.
• Shubhika credits her biggest supporters, her mother Sangeeta Jain and her sister Suramya Jain, who joined her as co-founders. Sangeeta serves as Chief Research Officer and Suramya as Chief Marketing Officer. Three women. One family. One farm. One founding conviction: that the most potent skincare comes from the purest ingredients, and the purest ingredients come from land you personally tend.
• "My mother used to create her own beauty concoctions with handpicked flowers, herbs, and other natural ingredients she grew in the garden herself. The thought that this legacy can be passed on to others to create a positive impact is very empowering," Shubhika says.
The Strategic Genius — Grow It, Research It, Make It, Ship It. All In-House.
• The boldest decision RAS made was also its most structurally demanding: total vertical integration from seed to skin.
• “The cultivation, oil extraction, formulation, bottling, packaging, shipping, marketing — it is all in-house. We are the first farm-to-face venture in India," Shubhika says. The raw materials are grown on their own family estate or ethically sourced fair trade from farmers across the globe. Products are hand-blended in small batches in their own DSIR-approved laboratory in Raipur, bottled after quality checks, giving the company maximum control over the quality of every single product.
• This is not a positioning claim. It is a supply chain architecture. And it is what gives RAS the ability to make a promise that no other Indian luxury skincare brand can make with the same credibility: every ingredient is traceable, every formulation is in-house, and every product is exactly what the label says it is.
• "St. Regis Mumbai and Four Seasons Mumbai became our first hotel partners, trusting our products to elevate their guest experience," Shubhika shares. From luxury hotel amenities to Nykaa bestsellers to quick-commerce delivery via Zepto and Blinkit — the same farm-grown integrity, reaching every corner of India.
Scale, Numbers and Real-World Impact
• RAS recorded ₹14 crore in FY23, ₹33 crore in FY24, and projected ₹65 crore in FY25. The brand has raised three funding rounds: $2 million from Sixth Sense Ventures in May 2022, $1.5 million from Green Frontier Capital in April 2023, and a $5 million Series A in January 2025 led by Unilever Ventures, with Amazon Smbhav Venture Fund and existing investors participating. Total funding stands at $8.5 million.
• With 50% of revenue coming from D2C channels including its own website and platforms like Nykaa, Amazon, Flipkart, Myntra, Zepto, and Blinkit, RAS currently operates two retail stores in Navi Mumbai and Raipur, with plans to expand to 30-plus exclusive retail stores across the country.
• From three women founders, the brand now proudly employs nearly 100 women, fostering an inclusive and empowering workplace. With 85 award-winning SKUs and 300,000-plus consumers, RAS is on everyone's wish list.
• Shubhika and Suramya Jain were named on the Forbes Asia 30 Under 30 list in 2024. Shubhika was also honoured with the PETA India Compassionate Young Entrepreneur Award and named among HT City's 30 Young Indian Achievers of 2022.
The Business Lesson — Own the Supply Chain. Own the Truth.
• The sharpest lesson from RAS's journey is this: in a market full of brands that claim to be natural, the only truly defensible position is the one where you actually grow what you sell.
• “To me, true luxury lies in purity and purpose. With RAS, farm-to-face means each ingredient is carefully grown, lovingly processed, and blended into formulations that deliver results, so women of all ages experience skincare that is as honest as it is indulgent," Shubhika explains.
• That honesty is structural. It lives in the DSIR-approved lab in Raipur, the family farm in Chhattisgarh, the PETA cruelty-free certification, the ECOCERT-approved ingredients, and the three women who built every element of this supply chain themselves. RAS did not market transparency. It manufactured it.
• Shubhika Jain grew up on a farm. She studied economics in Delhi. She came back to Raipur, looked at what her family had built across four generations, and turned it into a ₹33 crore skincare brand backed by Unilever Ventures. The farm was always there. She simply had the vision to see what it could become.
Sources: BeautyMatter, Entrepreneur India, Inc42, Local Samosa, YourStory, Green Frontier Capital, RAS LinkedIn
