Coca-Cola India Leads Sustainability Drive at Maha Kumbh with 'Maidaan Saaf' Campaign

Coca-Cola India has spearheaded the campaign 'Maidaan Saaf' during Maha Kumbh Mela 2025 in Prayagraj for waste management and cleanliness. This campaign supports the company's 'World Without Waste' vision by ensuring it collects and recycles the same number of bottles sold by 2030. It engages with the local authorities and volunteers to promote responsible waste disposal and recycling through its festival with millions of devotees. This campaign shows the concern of the company towards environmental sustainability and community involvement in one of India's largest cultural events.

Source: OneIndia