Frenchie X Lands on Amazon India-Everyday Essentials, Now Just a Click Away

VIP Clothing Limited, India's iconic innerwear brand, launched its colorful sub-brand Frenchie X only on Amazon India as a significant step towards its e-retail vision. With a rich heritage of 50 years, VIP Clothing has been at the forefront of high-quality men's, women's, and children's innerwear and has recently ventured into the business of athleisure too through Rivolta. Frenchie X, its latest offering, is built for users who seek more from their basics – style, comfort, and impeccable quality blended into one product.

 

Kanishk Pathare, Head of D2C at VIP Clothing, emphasized that the launch on Amazon allows today's shopper instant access to must-haves designed for the lifestyle of the times. The transition reaffirms VIP's commitment to innovation and making fashion accessible to India's expanding online customer base.

 

Source: Passionate in Marketing, Apparel Resources, Instagram