Vietnam’s Green SM officially launched its all-electric taxi service in Delhi-NCR on June 5, 2026. Utilizing a company-owned fleet of VinFast electric SUVs, the platform plans to deploy 10,000 vehicles within a year, offering flat-rate pricing and zero driver cancellations to challenge established ride-hailing aggregators.
NEW DELHI — Vietnamese electric mobility company Green SM has officially launched its all-electric ride-hailing operations in India, debuting its "Green SM Limo" taxi service across the National Capital Region (NCR). The strategic rollout, which commenced on World Environment Day, June 5, 2026, marks the entry of a significant international challenger into an urban transport market historically dominated by traditional aggregators like Ola and Uber. Backed by Vietnam's largest conglomerate, Vingroup, company executives confirmed an aggressive regional expansion roadmap, mapping out the deployment of approximately 10,000 company-controlled electric vehicles (EVs) throughout Delhi, Noida, and Gurugram within the next year.
Shifting From Aggregator to Company-Controlled Fleet
The arrival of Green SM introduces a distinct structural shift to India's ride-hailing ecosystem. Unlike conventional platforms that rely on independent driver-owned cars spanning various automotive manufacturers, Green SM operates an entirely company-owned and centralized asset model.
According to global corporate filings, the initial Indian fleet consists primarily of the VinFast Limo Green, a specialized seven-seater electric SUV configured explicitly for commercial passenger transit.
By maintaining absolute ownership over vehicle maintenance, battery health, and daily logistics, the service aims to standardise vehicle quality and cabin hygiene. Operational data released by corporate tracking desks indicates that initial local pricing metrics will begin at a highly competitive baseline rate of ₹8 per kilometre.
Eliminating Driver Cancellations and Peak Pricing
The institutional architecture of the platform addresses prominent consumer pain points regarding driver reliability and unexpected fare surges. Because the drivers function as trained corporate employees operating company assets under a managed shift structure, the widespread industry issue of driver-side trip cancellations is structurally minimized.
Furthermore, company officials have committed to a predictable flat-rate tariff system designed to shield daily commuters from extreme surge-pricing multipliers during adverse weather conditions or peak office hours.
To incentivize early consumer adoption, the brand activated an introductory promotional scheme running between June 5 and June 11, 2026, which grants users a 50% discount—capped up to ₹250—on rides scheduled via their newly launched mobile application.
Expansion Strategy Targets Corporate and Airport Hubs
The company's initial deployment utilizes a focused tier-one metropolitan strategy before scaling further into the Indian peninsula. "When you look at the entire gamut of how the mobility ecosystem is built in India, we could see that in a city like Delhi-NCR, there is always space for a niche, premium segment. We need to master our core business in Delhi first," stated Green SM India CEO Bach Tuan Anh during the launch proceedings.
Internal revenue projections indicate that airport transfer routes are expected to account for roughly 33% of total local ride volume. Corporate partnerships and dedicated business accounts are projected to drive an additional 18% to 20% of consistent demand, while the remaining volume will be sourced from individual daily retail commuters.
To support this extensive network, Green SM's parent framework has collaborated with VGreen to scale up dedicated EV charging hubs across the region, establishing local interconnectivity agreements with existing third-party infrastructure providers to guarantee uninterrupted battery turnaround times.
Official Sources Section
The corporate deployment plans, vehicle specifics, and operational targets have been confirmed through official corporate announcements and regional governance departments:
Corporate Announcements: Official international market entry releases published by the global media office of Green SM and parent entity Vingroup.
State Government Proceedings: State development briefings shared by Haryana Industries and Commerce Minister Rao Narbir Singh during the formal infrastructure reception.
Technical Specifications: Engineering, payload, and safety system documentation provided via partner supplier VinFast Automotive.
Quote Section
State authorities emphasized that the massive influx of clean energy transport aligning with regional urban goals remains highly welcome.
"According to Haryana state officials, the enterprise's commitment to scale up to 10,000 zero-emission vehicles provides a major boost to the National Capital Region's active decarbonisation initiatives."
Global leadership outlined the broader socioeconomic goals behind their training programs.
"Global CEO of Green SM, Nguyen Van Thanh, stated that the Indian expansion builds upon an established international footprint of over 150,000 driver partners, focusing heavily on providing structured training, competitive early-stage guaranteed income, and safe transport environments."
Why It Matters
The integration of Green SM into the National Capital Region's transport grid yields important implications for everyday commuters, drivers, and the wider clean energy sector:
Predictable Consumer Experience: Flat-rate frameworks and the elimination of localized cancellation issues offer corporate travelers a highly reliable alternative for daily business travel.
Experiential Brand Exposure: The large-scale taxi operation allows Indian consumers to physically experience VinFast vehicle manufacturing, build quality, and cabin space prior to the automaker's upcoming retail passenger vehicle launch from its domestic plant in Tamil Nadu.
Accelerated Grid Support: The deployment of thousands of dedicated fleet vehicles forces rapid commercial co-investment into fast-charging substations, accelerating the availability of public charging points across regional highways.
Key Facts at a Glance
The Scale Project: Green SM has launched operations in Delhi-NCR with plans to deploy a 10,000-strong all-electric taxi fleet within twelve months.
Target Segment: Fleet utilization models project a diversified revenue split consisting of 33% airport transit, 20% corporate business accounts, and 47% standard retail consumers.
Strategic Fleet Assets: The platform relies on company-controlled VinFast Limo Green seven-seater electric SUVs, entirely eliminating multi-brand aggregator inconsistencies.
Safety Integration: Every active car is equipped with a comprehensive safety matrix featuring internal and external cameras, AI-assisted monitoring technology, and driver emergency buttons.
Global Footprint: India marks the fifth major international territory for the mobility brand, following established rollouts in Vietnam, Laos, Indonesia, and the Philippines.
FAQ Section
How can commuters book a ride on the Green SM electric taxi service?
Rides can be reserved directly through the official Green SM application available on the iOS App Store and Google Play, by calling the dedicated company customer hotline, or by directly hailing active vehicles inside operational urban zones.
What is the core difference between Green SM and platforms like Uber or Ola?
Unlike traditional aggregators that use driver-owned personal cars, Green SM utilizes a fully company-owned fleet of identical electric vehicles. This corporate model eliminates arbitrary driver cancellations and safeguards passengers against sudden peak-hour surge pricing.
What kind of introductory offers are available for new riders?
To celebrate the June 2026 launch, the company is offering a promotional 50% discount (up to a value of ₹250 per trip) on all rides booked through their smartphone app between June 5 and June 11, 2026.
Where will the fleet charge its vehicles during peak operation hours?
The charging requirements are managed via a dedicated partnership with VGreen infrastructure networks, which have deployed fast-charging hubs throughout Delhi-NCR alongside integration pacts with existing public charging stations.
Source: Green SM Global Press Releases, Statements from the Haryana Ministry of Industries and Commerce, and VinFast Fleet Compliance Registries.
