Image Source: Tata Motors
Tata Motors has finally launched the all-electric Harrier.ev, a new benchmark for India's SUV landscape with segment-first technology, aggressive pricing, and supercar performance promise. The company has launched launch prices of the rear-wheel drive (RWD) variants at ₹21.49 lakh and ₹27.49 lakh (ex-showroom). The much-awaited prices of the dual-motor Quad Wheel Drive (QWD) personas will be revealed on June 27, 2025, and bookings for all the variants will start from July 2.
Key Highlights
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Harrier.ev RWD Launch price starts at ₹21.49 lakh for the Adventure 65 and reaches up to ₹27.49 lakh for the Empowered 75, which exists in five RWD personas.
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QWD (Dual-Motor) Price Reveal Soon: Tata Motors will finally reveal prices for the performance-driven QWD variants on June 27, launching India's first mass-market dual-motor, all-wheel drive EV SUV.
Performance and Capability:
The Harrier.ev boasts 504 Nm of torque immediately, 0-100 km/h in 6.3 seconds (segment best), and a claimed range of up to 627 km. Real-world range for QWD models will be 480-505 km.
Battery and Charging:
Fast charging delivers a further 250 km of range in 15 minutes; 20-80% charge in just 25 minutes on a 120 kW DC fast charger. Tata offers a first-owner lifetime battery guarantee in the segment.
Technology and Luxury:
It also features dual-zone climate control, dual digital screens, Level 2 ADAS, 360° camera with transparent bonnet, JBL audio system, V2L/V2X features, and the world's first auto park feature.
Off-Road Capable: QWD models feature unique terrain modes (Rock Crawl, Snow, Sand), off-road assist, and Boost Mode for the adventurer.
Market Strategy: Tata will regain EV market share through offering price parity with ICE SUVs, better technology, and widespread expansion of sales network.
"With the introduction of Harrier.ev, we're not introducing a new electric SUV or turning convention on its head—but redefining the playbook on what can be achieved. Born of legendary heritage and crafted for tomorrow, the Harrier.ev is India's most capable SUV."
— Shailesh Chandra, MD, Tata Motors Passenger Vehicle Ltd. & Tata Passenger Electric Mobility Ltd.
The Harrier.ev is available in four robust colors and a special Stealth Edition, which combines luxury, performance, and cutting-edge technology. With the QWD prices announced on June 27, Tata Motors is all but certain to disrupt the Indian electric SUV market.
Source: CNBC-TV18, CarWale, Tata Motors Press Release, Rediff
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