Image Source : ET Telecom
Bharti Airtel has launched a cutting-edge AI-powered software platform aimed at transforming digital operations for telecom companies worldwide. The initiative, led by Airtel’s digital arm Xtelify, is backed by strategic partnerships with Singtel, Globe Telecom, and Airtel Africa. This marks a major step in Airtel’s ambition to become a global enabler of telecom innovation, offering scalable, intelligent solutions that address operational complexity and enhance customer experience.
The platform rollout is part of a broader digital transformation strategy that includes the launch of Airtel Cloud, a sovereign, telco-grade infrastructure designed to support high-volume transactions and enterprise-grade reliability.
Key Highlights From the Launch
- Bharti Airtel’s subsidiary Xtelify launched an AI-powered software platform for global telecom operators
- Strategic partnerships signed with Singtel (Singapore), Globe Telecom (Philippines), and Airtel Africa
- The platform includes modules for data intelligence, workforce optimization, and customer experience management
- Airtel Cloud introduced as a sovereign infrastructure solution for Indian enterprises
Platform Capabilities and Architecture
1. Converged Data Engine
The platform features a unified data engine that delivers AI-led insights across the telecom value chain. It enables real-time analytics, predictive modeling, and micro-targeted strategies for customer engagement and network optimization.
2. Workforce Management Suite
Xtelify Work, a core module of the platform, streamlines field operations through automated task allocation, fleet optimization, and real-time tracking. This enhances productivity and governance for telecom field teams.
3. Customer Experience Layer
Xtelify Serve and Xtelify IQ offer omni-channel service assurance and engagement tools. These modules help telcos reduce churn, improve service quality, and personalize customer journeys using intelligent automation.
Strategic Partnerships and Regional Deployments
- Singtel will deploy Xtelify Work in Singapore to enhance field team efficiency through AI-driven task management and fleet operations
- Globe Telecom will implement Xtelify Serve in the Philippines to elevate customer experience and streamline service delivery
- Airtel Africa will roll out Xtelify Data Engine, Work, and IQ across 14 countries, empowering 150,000 field agents and enabling fraud protection and targeted customer engagement
Airtel Cloud: Infrastructure Backbone
Xtelify also introduced Airtel Cloud, a sovereign cloud platform built to handle up to 140 crore transactions per minute. Hosted on next-generation sustainable data centers and managed by 300 certified experts, Airtel Cloud offers:
- Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS)
- Gen-AI based provisioning and secure migration capabilities
- Up to 40 percent optimization in cloud spending for Indian businesses
- No vendor lock-in and seamless scalability
Business Impact and Strategic Vision
Bharti Airtel’s move into global software services reflects its evolution from a telecom operator to a digital solutions provider. The AI-powered platform is designed to help telcos reduce operational complexity, improve margins, and deliver superior customer experiences.
The partnerships with Singtel, Globe Telecom, and Airtel Africa not only validate the platform’s capabilities but also position Airtel as a trusted technology partner in diverse markets. These deployments are expected to unlock new revenue streams and strengthen Airtel’s global footprint.
Conclusion
Bharti Airtel’s launch of an AI-driven software platform and sovereign cloud infrastructure marks a transformative moment for the telecom industry. By combining deep domain expertise with advanced digital capabilities, Airtel is enabling telcos worldwide to modernize operations, enhance customer engagement, and drive sustainable growth.
Sources: Airtel Press Release, Economic Times, Singtel Partnerships
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