BigBasket’s ₹4,000 Cr Recipe: Stirring Up a Private Label Storm Against Zepto & Co

Tata-backed BigBasket is fortifying its leadership in India’s online grocery market with a formidable ₹4,000 crore annual revenue from private labels—far outpacing competitors like Zepto and their brands Relish and Daily Good. This private label moat is central to BigBasket’s growth strategy as it expands into new categories and quick commerce.

 

Key Highlights:

 

Dominant Private Label Play: Private labels now contribute over one-third of BigBasket’s total revenue, with ambitions to raise this share to 40–45% in the next two years.

 

Category Expansion: BigBasket boasts nearly 50 private label brands, with new launches in frozen foods, beauty, general merchandise, and stationery, aiming for differentiation and quality.

 

Quick Commerce Surge: The BBNow vertical, BigBasket’s quick commerce arm, already accounts for 50% of revenue and is projected to reach 70–80% within a year, further boosting private label sales.

 

Profitability & IPO Plans: With strong margins from private labels, BigBasket expects to turn profitable in 2025 and is preparing for a public listing.

 

Outlook:

BigBasket’s aggressive private label expansion and quick commerce integration create a robust competitive moat, positioning it to outpace Zepto and other rivals. As consumer preference shifts to value and convenience, BigBasket’s differentiated offerings and scale are set to drive sustained growth and profitability.

 

Sources: Inc42, Times of India, Economic Times