Crunch Time Pays Off: Indian Snack House Scoops Pre-Seed from Titan Capital

Chennai's D2C company Indian Snack House raised pre-seed capital of ₹2.2 crore from Titan Capital, the first for the clean-label company that deals in traditional South Indian sweets and snacks. The capital raised will be invested in expansion across other cities and online platforms, as well as broadening its product offerings to include hit Kerala, Karnataka, Andhra Pradesh, and Telangana snacks.

 

Key Highlights:

 

Brand Mission: Indian Snack House was founded in 2023 by Anbarasan and Rajakumaran with the mission to bring signature South Indian tastes like Tirunelveli Halwa, Srivilliputhur Palkova, and Nagercoil Banana Chips to homes in India and abroad, with a pledge to purity and clean ingredients (no palm oil, additives, or color).

 

Growth Trajectory: The company already exports over 1,00,000 packs of snacks per month and enjoys a satisfactory customer rating on Swiggy and Zomato.

 

Strategic Support: Titan Capital, which focuses on supporting early-stage companies, valued the quality orientation and vision of the founders as an indication of confidence in the brand's potential for pan-India and global expansion.

 

Prospects: With strong demand and a strong emphasis on regional authenticity, Indian Snack House is well on its way to becoming a household name when it comes to South Indian snacks, both domestically in India and among the worldwide diaspora. The new infusion of funding paves the way for explosive growth and ongoing innovation in the clean-label snacking category.

 

Image Source: Economic Times, Entrackr