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Bots on the Payroll: Quess Corp’s AI Revolution Is Rewriting India’s Workforce Playbook


Updated: July 01, 2025 06:24

Image Source: Mint

Quess Corp, once the household name for hiring India's factory workers and telecom towers, is now penning a new, daring chapter—by hiring AI agents. Through its spin-off Digitide Solutions, the company is redefining the concept of working as an employee in a country where employment is both an economic lifeline and political capital.

Core Developments

Quess Corp, India's largest staffing company, is recruiting AI agents to join its workforce

These remote colleagues are already performing activities such as loan recovery, HR screening, and customer service

Quess spin-off Digitide Solutions has recruited over 55,000 staff in just three months—nearly all of them AI-based

From Shift Rosters to Software Coworkers

The Evolution of Employment

Quess built its empire by placing over 630,000 people in factory, hospital, and telecom work.

Now, it's applying AI agents like Nikki, a chief listening officer, to manage employee morale and feedback loops

These workers don't punch a clock or take sick days—but they do need performance reviews and management

Digitide’s Bold Bet

Launched as a digital-first staffing arm, Digitide is pioneering AI-human hybrid workforces

CEO Gurmeet Chahal hopes for the day when AI employees would be as ubiquitous as human employees

The company is already operating sensitive facilities like hospitals and mobile towers with the assistance of AI

Emerging Trends

AI as a Colleague

AI agents are taking over the roles of call center agents, screening job applicants, and even internal communications

Their presence is altering classic HR practices, requiring new processes for training and accountability

Cultural Transformation in Organizations

The idea of controlling robot workers is no longer theoretical

Quess is investigating AI performance management frameworks, ethical regulation, and digital well-being

Strategic Implications

India provides nearly one million job applicants per month

AI agent creation can reshape job statistics and workforce planning Quess's move is reflective of a broader trend in how companies balance human capital with automation

Sources: Daily Expert News, Quess Corp official website, Digitide Solutions, Economic Times, LiveMint, Rediff Business, Fortune India
 

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