Dyson India has taken a giant leap in consumer engagement by launching its very first hands-on store in partnership with Vijay Sales, India’s leading omni-channel electronics retailer. Situated in Vijay Sales’ flagship store in Sector 29, Gurugram, the 200-square-foot shop-in-shop offers an immersive experience where customers can see, touch, and try Dyson’s cutting-edge technology before making a purchase decision.
Key Highlights Of The First Dyson Hands-On Store In India
The shop-in-shop format is India's first dedicated Dyson retail space designed around touch and trial, giving consumers the freedom to vacuum different floor surfaces, test air purifiers, or style hair with Dyson’s beauty tools.
Visitors can interact with Dyson’s full portfolio including the Airwrap i.d. multi-styler, Airstrait straightener, Supersonic hair dryer, Big Ball vacuum cleaners, Purifier Big+Quiet air purifiers, and OnTrac headphones.
Expert Dyson staff provide personalized demonstrations, guiding consumers towards choosing products tailored to their individual needs.
The new format emphasizes experiential retail — allowing customers to experience the technology’s benefits firsthand rather than just reading specifications.
The partnership with Vijay Sales, known for its customer-first ethos, expands Dyson’s retail reach and accessibility in India.
Transforming Retail Experience Through Technology
Dyson India’s Managing Director, Ankit Jain, highlighted that this hands-on store reflects their belief in “problem solving through engineering” and making technology truly accessible through engagement and education. The store aims to:
Elevate the consumer shopping journey from a passive browsing experience to an interactive, informative session.
Build trust and confidence among buyers by answering questions live and demonstrating product efficiency.
Accelerate adoption of premium lifestyle technologies by breaking down apprehensions about product performance and usability.
The Significance For The Indian Market
India’s consumer electronics space is witnessing increasing demand for advanced, tech-driven appliances. Dyson’s initiative comes at a time when:
Customers are seeking holistic solutions for home cleaning, personal care, and improved indoor air quality.
Awareness about health, hygiene, and wellness products is growing, amplified by pandemic-driven lifestyle changes.
E-commerce has increased product accessibility, but hands-on retail experiences remain crucial for confidence-building, particularly for high-involvement purchases.
Why The Vijay Sales Partnership Matters
Vijay Sales brings formidable retail presence, credibility, and widespread customer trust, making it an ideal platform for Dyson’s experiential approach:
The flagship store in Gurugram’s Sector 29 is a prime location known for cutting-edge technology retail and discerning customers.
Vijay Sales’ in-store service excellence complements Dyson’s brand philosophy of premium experience.
The collaboration anchors Dyson’s expansion strategy focused on bridging online and offline shopping gaps.
What Shoppers Can Expect At The Store
Real-time demonstrations showcasing dust and allergen removal efficacy through Dyson vacuum cleaners.
Ambient air quality improvement tests with live air purifiers visualizing particulate filtration.
Hair and beauty styling trials allowing customers to feel the difference of Dyson’s devices directly.
Audio engagement with Dyson’s headphones, letting customers judge sound quality in-store.
Looking Forward: The Future Of Dyson’s Indian Expansion
The opening of India’s first Dyson hands-on store marks a new chapter in premium consumer retailing:
Dyson plans to scale such immersive shop-in-shops across key metropolitan cities.
Focus will be on educating Indian consumers about the science and advantages behind Dyson’s inventions.
The enhanced retail presence is expected to drive market share in India’s competitive home and personal care sectors.
Dyson’s strategy highlights a global trend towards experience-based selling as essential for premium brand differentiation.
In conclusion, Dyson’s hands-on store at Vijay Sales Gurugram is a pioneering retail innovation that welcomes Indian consumers to personally discover the engineering marvels shaping their everyday lives. This initiative promises to transform how technology brands connect with customers, blending innovation with experiential satisfaction.
Sources: DQ Week, ADgully, Digital Terminal, Vijay Sales Official, Dyson India Statements
