EaseMyTrip, a leading online travel platform, has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization to promote South Korea as a premier destination for Indian travelers. As part of this strategic partnership, EaseMyTrip will develop a dedicated Korea microsite on its platform, offering curated travel itineraries, must-visit attractions, and essential travel information. The collaboration aims to increase awareness of Korea's diverse offerings, including its rich culture, K-pop experiences, and culinary delights. This initiative is expected to drive significant growth in Indian tourism to Korea, leveraging EaseMyTrip's extensive reach and technological expertise to showcase the country's attractions.
Source: NSE Archives, Travel Trade Journal