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Hero MotoCorp Accelerates 125cc Game: New Launches, Industry Growth Optimism, and Lean Inventory Strategy


Updated: May 14, 2025 11:09

Image Source: SLSV
Hero MotoCorp is charging ahead with an aggressive product strategy for 2025, focusing on the fast-growing 125cc segment and maintaining a confident outlook despite a recent short-term production halt at four plants.
 
Key Highlights:
  • 125cc Launch Momentum: Hero MotoCorp is set to launch multiple new models in the 125cc category this year, including the much-anticipated Xoom 125 scooter and new variants in its motorcycle lineup. This move targets urban commuters and aims to consolidate Hero’s presence in the lucrative mid-segment market, where growth and competition are intensifying.
  • Industry Growth Outlook: Company executives project the two-wheeler industry to grow by 6-7% in 2025, buoyed by favorable macroeconomic trends, a strengthening rural economy, and positive consumer sentiment. Hero expects its premium and scooter offerings, especially in the 125cc range, to drive strong retail traction.
  • Channel Inventory & Retail Health: Hero MotoCorp currently maintains a healthy channel inventory of 4-5 weeks, reflecting robust demand and efficient supply chain management. The company has assured stakeholders that retail sales remain unaffected, even during the recent production pause.
Production Pause-No Retail Impact: From April 17-19, Hero temporarily halted production at four manufacturing plants for supply alignment and facility maintenance. Operations at two other plants continued uninterrupted, and the company confirmed that this planned pause would not impact its ability to meet retail demand, with any output deferment to be recovered swiftly in the following month.
 
Financial Strength: Hero MotoCorp reported a 16.9% rise in FY25 net profit, driven by strong demand for new launches, especially in the premium and electric segments. The company sold over 54 lakh units last year, retaining its leadership in the domestic two-wheeler market.
 
Hero’s dynamic approach-combining bold launches, operational discipline, and a positive industry outlook-positions it for sustained momentum in 2025.
 
Sources: Economic Times Auto, Business Standard, Fortune India

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