Image Source: Media Brief
Archish Fertility & IVF, India's top fertility center for ethical and empathetic fertility treatment, kicked off the #RainbowBaby campaign in May to raise awareness on miscarriage, eliminate common myths, and give hope to families who have suffered pregnancy loss. The campaign is a moving tribute to mothers and seeks to substitute stigma and silence with support, science, and community participation.
Campaign Overview
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The #RainbowBaby campaign is committed to shattering the stigma of miscarriage and pregnancy loss, which occurs in one out of four pregnancies, usually due to chromosomal abnormalities beyond anyone's control.
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The campaign is based on years of dialogue with women and couples who have suffered miscarriage, pinpointing the emotional cost and calling for public education.
Mission and Message
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Archish Fertility & IVF's key message: "Miscarriage is not your fault." The campaign aims to stop self-blame and stigma through educating families and the public that the majority of miscarriages are due to genetic reasons, not lifestyle or personal behavior.
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The initiative promotes open dialogue, community understanding, and kindness towards families experiencing the anguish of pregnancy loss.
Scientific Solutions and Hope
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The clinic incorporates cutting-edge genetic testing, namely Preimplantation Genetic Testing for Aneuploidy (PGT-A), in IVF treatments. PGT-A assists in the identification of chromosomally normal embryos, greatly enhancing the possibility of a successful pregnancy and the delivery of a healthy "rainbow baby"—a word that represents hope after loss.
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Archish Fertility & IVF's philosophy blends honesty, ethical practice, and the most advanced science to help empower individuals and couples in their quest for fertility.
Leadership Voices
Navin Desai, Co-Founder & Clinical Embryologist, stressed the importance of substituting shame with support and empowering women with knowledge and hope.
Rishina Bansal, Co-Founder & Clinical Embryologist and IVF mother herself, spoke about the clinic's philosophy: "Fearless Fertility, Your Way," and the significance of transitioning from heartbreak to healing.
Community Engagement and Expansion
The campaign includes educational outreach, patient support, and community activities across May, which is the globally acclaimed month to pay tribute to mothers.
Archish Fertility & IVF has six clinics in Bengaluru, with a new centre opening in Sarjapur in June 2025, continuing to grow its network of accessible, ethical fertility services.
Sources: BW Wellbeing World, Medicircle, MediaBrief
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